Dynamic API Integration & Headless CMS Design for Check That Property

Maintenance
Web Design
Web Development
Web Hosting

We built a new sales & revenue channel for Global X by implementing a headless CMS with WordPress that was deeply integrated with their multiple APIs, providing customers with a seamless user experience when it came to looking up property and land titles across Australia.

The Brief

Global X, a leading provider of property deeds and titles in Australia, approached our agency with a unique challenge: to build a fully integrated e-commerce platform capable of communicating seamlessly with their internal backend system via APIs. Traditionally operating as a business-to-business (B2B) provider, Global X supplies critical property data to third-party companies that resell this information to their customers.

The objective was to empower Global X to establish a direct-to-consumer (DTC) channel, enabling them to sell property-related data directly to end-users for the first time. This required a user-friendly and visually compelling website and robust technical capabilities to handle the complexity of real-time data interactions with various APIs.

The Challenges

  1. Integration Complexity: The website needed to interact with multiple APIs, including address lookup services, property data retrieval systems, and payment gateways, all while maintaining a seamless user experience.
  2. High-Performance Expectations: With real-time data interactions, page speed and reliability were critical to ensuring a smooth user journey.
  3. Scalable Architecture: The platform must be future-proof, allowing for easy updates and adding new features as Global X’s DTC business grows.

Our Approach

Our team began by mapping a strategy that balanced modern design principles with cutting-edge technical solutions. While the website’s front end would deliver a sleek and intuitive user experience, the back end would be built to support complex integrations with multiple different APIs, a headless CMS design powered by WordPress and scale effortlessly with Global X’s evolving needs.

Design and User Experience

We created a visually appealing and user-friendly design tailored to the target audience of homeowners, real estate professionals, and curious property researchers. Key design considerations included:

  • Ease of Navigation: Simple, intuitive menus and search functionalities.
  • Clear Call-to-Actions: Highlighting the ability to perform property lookups and purchase reports.
  • Mobile Optimization: Ensuring the platform delivers a flawless experience across devices.

The Technical Implementation

We adopted a headless CMS architecture powered by WordPress to meet Global X’s needs. Here’s how we did it:

  1. Headless CMS Backend Excellence with WordPress and WooCommerce
    • The platform’s backend utilized WordPress for content management and WooCommerce for e-commerce functionality.
    • This provided a familiar and user-friendly interface for Global X’s internal team to manage content, products, and orders.
  2. Frontend Powered by React JS
    • The front end was built with React JS, enabling a modern, fast, responsive user interface.
    • Decoupling the frontend from the backend ensured lightning-fast load times and a smoother overall user experience.
  3. Seamless API Integrations
    • We integrated multiple third-party APIs to enable essential functionalities, including:
      • Address Lookup: Users can easily find property details by auto-completing suggestions.
      • Property Data Retrieval: Real-time connections to Global X’s internal APIs allowed users to access land titles and property reports instantly.
      • Payment Gateways: Secure, efficient payment processing was achieved by integrating popular gateways.
    • These integrations were handled precisely to ensure data accuracy and reliability at every step.
  4. Custom Hosting on AWS
    • The platform was hosted on AWS to leverage scalable cloud infrastructure, ensuring high availability and performance even during peak usage.
    • AWS services also provide robust security measures to protect sensitive property data and user transactions.
  5. Optimized Performance
    • We implemented advanced caching strategies and content delivery networks (CDNs) to minimize latency.
    • The headless approach reduced unnecessary server calls, further enhancing speed.

The Outcome

The Check That Property website exceeded all expectations, delivering an exceptional user experience backed by cutting-edge technology. Key highlights include:

  • Blazing Fast Load Times: The React JS frontend, headless CMS backend, combined with AWS hosting and efficient caching, resulted in a fast and responsive platform.
  • Seamless API Interactions: Users can effortlessly perform property lookups, access real-time data, and complete transactions without delays.
  • Scalable and Future-Proof Architecture: The headless CMS setup allows for easy updates and the integration of new features as Global X’s DTC strategy evolves.
  • Improved User Experience: Intuitive design and smooth functionality made the website a valuable tool for customers seeking property information.

Why It Matters

This project demonstrates our agency’s ability to tackle complex technical challenges and deliver innovative solutions that drive business outcomes.

By blending technical expertise with creative design, we helped Global X leap from a B2B to a DTC model, opening up new revenue streams and strengthening its market presence.

Visit the Website

Experience the seamless integration and technical excellence firsthand by visiting Check That Property. Perform a property lookup and see how we’ve redefined the user experience with cutting-edge technology.

Let’s Build Something Together

Are you ready to elevate your digital presence with a technically robust and visually stunning platform? Contact us today to discuss how we can bring your vision to life.

Full page view of Check That Property API & Headless CMS implementation

Rafe
Chief Customer Officer

The team provided us with exactly what we were after. Being able to deliver us a product that opened up a new stream of revenue for the company opened up many new opportunities.

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